For those of you who have been reading my newsletters for years, you are going to have to hear me rant about this just one more time.
In other words, no matter how good your product is, how well you pitch/present/promote/propose it, or who you know, the buyer won't make a purchasing decision until they line up all of their decision variables so they can manage the disruption a new purchase will create within their system.
If you are eager to use Inflatable Tent business Social network software, at least use Buying Facilitation as the front end: help this person navigate their internal variables so they can learn with you how to bring you in the most effective way.
Remember that Buying Facilitation uses the buyer's decisioning sequence to: lead them through a good look at where they are at notice if anything is missing; understand how to fix it with familiar resources; address all of the internal systems they need to manage prior to bringing in a solution that will possibly create chaos.
The above is the sequence buyers go through anyway, and that the time it takes them to do the above is the length of the sales cycle: they are going to do it with you, or without you. If you can use your new-found relationship to get you into a close range with the prospect, make sure you take the opportunity to lead them through this process and become a true Trusted Advisor.
Once you are 'in' and getting a chance to have your time in the sun, use Buying Facilitation again to help them line up their decision factors. That will not only make you their true Trusted Advisor, it will also make the person you know look good. It will increase your sales over 200% , reduce your sales cycle by 75%, and get you on the decision team.
Sharon Drew Morgen is the author of NYTimes Best Seller Selling with Integrity. She speaks, teaches and consults globally around her visionary sales method, Buying Facilitation.

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